VAX UK, a trusted name in home appliances and floor care, has built a 45-year legacy of innovation and quality. To keep pace with evolving digital expectations, VAX partnered with DTN E-com to enhance its website with the Hyvä Theme. The result was remarkable improvements in speed, usability, and customer satisfaction.

Introduction

VAX UK, a trusted name in home appliances and floor care, has built a 45-year legacy of innovation and quality. To keep pace with evolving digital expectations, VAX partnered with DTN E-com to enhance its website with the Hyvä Theme. The result was remarkable improvements in speed, usability, and customer satisfaction.

Challenges

Despite prior efforts to optimise the website, including plug-in integrations and code adjustments, significant performance gains remained out of reach. Key challenges included:

1. Slow Load Times: Hindering user experience and search engine rankings.
2. Suboptimal User Interface: Impacting conversions and customer retention.
3. SEO Limitations: Lagging behind competitors in search engine visibility due to slower page speeds.

DTN’s Hyvä Theme Solution

Enhanced Performance

The Hyvä Theme, built on Tailwind CSS and Alpine.js, provided a responsive and streamlined front-end, enabling:

• Faster load times, leading to higher engagement and satisfaction.
• Substantial improvements in Lighthouse scores, reflecting enhanced performance metrics.

User-Friendly Interface

DTN tailored the Hyvä Theme to integrate with VAX’s brand identity, delivering: seamlessly

• An intuitive and visually engaging design.
• Simplified navigation to guide users through product discovery and checkout.

Comprehensive Testing and Deployment

The rollout was meticulously planned and executed:

• Deployed first in a staging environment to test functionality.
• Rigorous testing focused on SEO optimisation, compatibility, and speed.
• Ensured a smooth go-live experience with minimal disruption.

Results and Key Achievements

Performance Boost

• Significant reduction in load times, improving overall user experience.
• High Lighthouse scores showcasing the site’s optimised performance.

Increased Conversions and Retention

• The new design led to higher conversion rates, with visitors more likely to complete purchases.
• A decrease in bounce rates and improved customer satisfaction.

SEO Gains

• Faster page speeds contributed to enhanced search engine visibility, driving more organic traffic.

Testimonial

“I just wanted to say how successful the Hyvä deployment has been. Thank you for the big push to get this over the line. It has given us a great platform to address the site’s performance, and early indicators are showing massive leaps in our online performance statistics.

Please send our thanks to the team. An excellent job well done.”

– Jonathan Saxelby, Head of Development, Vax Ltd

Why Choose Hyvä Theme?

• Performance Excellence: Achieve faster load times and seamless browsing.
• Optimised Design: Modern, user-friendly layouts to enhance engagement.
• SEO-Friendly: Boost visibility with improved page speed metrics.
• Efficiency Gains: Reduce development time and maintenance costs.
• Flexibility: Compatibility with over 250 Magento extensions for tailored functionality.

Conclusion

VAX UK’s adoption of the Hyvä Theme showcases the power of innovation in e-commerce. By partnering with DTN E-com, VAX delivered a faster, more engaging digital experience, reinforcing its commitment to excellence in the competitive floor care market.

Ready to take your Magento 2 site to the next level? Contact DTN today to learn how the Hyvä Theme can transform your e-commerce performance and customer satisfaction.