Passionate – Dedicated – Professional

Turn Data Into Decisions, and Decisions Into Growth

In the fast-paced world of e-commerce, success isn’t based on guesswork—it’s driven by data. At DTN, we help you unlock the power of your data to uncover opportunities, optimise your strategies, and boost your bottom line. Our e-commerce analytics services transform raw numbers into actionable insights, empowering you to make informed decisions that align with your goals.

Why E-Commerce Analytics Are Essential

Every click, scroll, and purchase on your platform tells a story about your customers. Without proper analytics, these stories remain untapped, leaving growth opportunities on the table.

Are you facing these challenges?

  • “I don’t know what’s working on my website and what isn’t.”
  • “I struggle to identify why customers abandon their carts.”
  • “Our campaigns don’t seem to deliver the ROI we expect.”
  • “Scaling feels risky because I lack visibility into key performance metrics.”

These challenges are common, but they’re solvable. With DTN’s analytics expertise, we help you take control of your data and your future.

Our E-Commerce Analytics Services

1. Customer Journey Insights

Understanding how your customers interact with your platform is the foundation of a winning strategy.

  • Behavioural Tracking: Identify what’s attracting customers and where they drop off.
  • Funnel Optimisation: Pinpoint bottlenecks in your conversion funnel and fix them.
  • Customer Segmentation: Group users by behaviour, preferences, and demographics to deliver tailored experiences.

2. Performance Analytics

Track the performance of your website, campaigns, and overall operations with precision.

  • Page Speed Analytics: Identify performance bottlenecks and optimise loading times.
  • Campaign Performance Tracking: Measure ROI for every ad, email, and social campaign.
  • Inventory and Sales Analytics: Gain clarity on product performance and stock efficiency.

3. Predictive Analytics

Anticipate customer needs and market trends with advanced forecasting tools.

  • Demand Forecasting: Predict future sales to optimise inventory and reduce waste.
  • Personalised Recommendations: Use AI-powered insights to suggest products and improve upselling.
  • Lifetime Value Analysis: Focus on high-value customers and create strategies to retain them.

4. Data Integration and Visualisation

Simplify complex data and make it accessible to your team through intuitive dashboards.

  • Custom Dashboards: Real-time reporting tailored to your business goals.
  • Multi-Channel Data Integration: Consolidate data from e-commerce platforms, CRMs, marketing tools, and more.
  • KPI Tracking: Stay focused on metrics that matter most, from conversion rates to customer acquisition costs.

Harnessing the Power of E-Commerce Analytics

Why Choose DTN for E-Commerce Analytics?

Data That Drives Action

We don’t just provide numbers; we deliver actionable insights that directly improve your bottom line.

Customised Solutions

Every business is unique, and so are our analytics strategies. We tailor our approach to your specific goals and challenges.

Expertise Across Platforms

Whether it’s Google Analytics, Kissmetrics, or a custom solution, we have the expertise to implement and optimise your tools.

Proven Track Record

With over 200 projects delivered globally, we’ve helped businesses of all sizes harness the power of data to scale and succeed.

Transforming Data into Actionable Strategies

combining expertise in data management with industry benchmarks and proven growth strategies

Data Insights and Reporting

  • Comprehensive reports on key performance metrics (KPIs)

  • Customizable dashboards for real-time insights

  • Detailed analysis of customer behavior and sales trends

Performance Optimization and Customer Insights

  • Tools to track and enhance conversion rates

  • Insights into cart abandonment and customer churn

  • Recommendations for improving product offerings and marketing strategies

  • Ability to segment customers based on behavior and demographics

Predictive Analytics and Integration

  • Forecasting tools for sales and inventory management

  • Identifying potential market trends and opportunities

  • Seamless integration with existing e-commerce platforms and CRM systems

  • Access to analytics experts for strategic advice and ongoing support

Trusted by Reowned Brands

Our Work Portfolio

Explore Our Successful Projects Where We Offered E-commerce Analytics Service

Goodiebox

Goodiebox

Cosmetics

Endota Spa

Endota Spa

Spa, Cosmetics

Friends and Family – TTI

Friends and Family – TTI

Private Sales, Staff Site

Hoover

Hoover

Shopify, PWA, Arabic

Milwaukee Asia

Milwaukee Asia

Power Tools

The Body Shop

The Body Shop

Cosmetics

Trusted by Hundreds of Customers

what people are saying

Hear from our clients how our expert guidance and tailored solutions have helped them achieve measurable success and long-term growth.

It’s my pleasure because VAX and TTI would not have achieved what we’ve achieved without DTN helping us get there so DTN needs to be told how well they do and how well they are respected in all of TTI.

Nigel Aitchison – TTI Director EMEA Digital Services

After a number of failed attempts at recovering our project with other companies, we finally found DTN and I’m so glad we did. The team were excellent from the start. We can’t wait to start our next project with DTN.

John Greenfield
CIO, Senior Consultant and Entrepreneur, Familyaction.com.au

Frequently Asked Questions

We’ve compiled a list of answers to common questions.

E-commerce analytics involves the collection, processing, and analysis of data related to online sales and customer behavior. It helps businesses understand various aspects of their operations, such as website traffic, conversion rates, customer acquisition costs, and more, enabling informed decision-making and strategic planning.

E-commerce analytics is crucial because it provides insights into customer behavior, sales trends, and operational efficiency. By analyzing data, businesses can:

– Identify areas for improvement

– Optimize marketing strategies

– Enhance the customer experience

– Increase conversion rates and average order value

– Predict future trends and make proactive decisions

Key metrics to track include:

– Conversion Rate: The percentage of website visitors who make a purchase.

– Average Order Value (AOV): The average amount spent per order.

– Customer Lifetime Value (CLV): The total revenue expected from a customer over their relationship with the business.

– Churn Rate: The rate at which customers stop doing business with the company.

– Traffic Sources: The origins of website visitors (e.g., organic search, paid ads, social media).

– Cart Abandonment Rate: The percentage of shoppers who add items to their cart but do not complete the purchase.

– Bounce Rate: The percentage of visitors who leave the site after viewing only one page.

E-commerce businesses can use analytics to improve customer retention by:

– Identifying patterns and reasons for customer churn.

– Segmenting customers based on behavior and preferences to personalize marketing efforts.

– Monitoring CLV to understand and cater to high-value customers.

– Analyzing feedback and reviews to address issues and improve the customer experience.

– Implementing targeted loyalty programs and personalized offers.

Common tools for e-commerce analytics include:

– Google Analytics: Provides comprehensive data on website traffic, user behavior, and conversions.

– Shopify Analytics: Offers built-in analytics for Shopify stores, including sales, customer, and marketing reports.

– Adobe Analytics: Provides advanced data analysis and visualization capabilities.

– Kissmetrics: Focuses on customer behavior analytics and segmentation.

– Hotjar: Offers heatmaps and session recordings to understand user interactions.

– SEMrush: Useful for analyzing online visibility and competitive intelligence.

Let’s Turn Your Data Into Growth

Send Us Your Query or Request a Callback

Don’t let valuable insights go untapped. With DTN’s e-commerce analytics services, you’ll gain the clarity you need to make data-driven decisions, optimise every aspect of your platform, and drive sustained growth.

It’s time to unlock the full potential of your data—contact DTN today!

Available Hours: Monday to Friday, 9:00 AM – 5:00 PM

+84 24 66805675